I found this to be an interesting read, and very true. (As written by Andy Beal, http://www.marketingpilgrim.com/ ) Everyone wants a perfect score of their services, but these five reasons for a less than perfect score, shows how beneficial that mark down can be. At Fresh from the Kitchen, we strive for excellency, aim for perfection, and consistantly improve and get better and better with every review.
Five reasons a bad review is a good one
1. Your need to know. If your products or services are crap, then you need to know about it. It’s better to hear it from your customers–so you can fix it–than never know about it and wonder why your sales suck.
2. Build credibility. As Goodman points out, negative reviews add authenticity to your reputation. Consumers are smart–mostly–and they know that if you have 1000 customers, a few will be upset over something. Take a look at the hotel industry. Just about every hotel has a review that mentions dirty sheets, cockroaches, or rude staff. Yet we still stay in hotels. We just look for the ones that have the best overall reviews.
3. Fix the problem. Research suggests that a customer will tell ten people about a negative experience with a business. However, if you fix the problem to their satisfaction, they’ll tell twenty people how happy they are! Look for negative reviews and fix the problem!
4. Show you care. Potential customers look at how you handled the situation. If you do find yourself with a negative review or critique, rectifying the situation publicly will demonstrate to potential customers that you care about your reputation–and your customers.
5. Learn from competitors’ mistakes. Don’t just read your negative reviews, read those of your competitors. If you learn where your rivals keep slipping-up, you can fine-tune your offering to make sure you don’t make the same mistake. Better still, how about reaching out to an unhappy customer of one of your competitors and fixing their problem–you could win a new customer for life!
Thursday, July 28, 2011
Friday, July 1, 2011
Summer Specials for your wedding or corporate catering!!
Our other special allows you to select two displayed appetizers and four passed appetizers with servers for four hours for only 25.50 per person!! (Includes tax, service charge, and servers for four hours). What a deal!! Some of the appetizers include: artisan cheese and cracker display; shrimp cocktail; gourmet mac n cheese with a gratin topping (pictured); smoked salmon quesadillas; pork carnitas in a puff pastry with raspberry chipotle sauce, to name a few!
Make the call today. Our next tasting is July 30th at 5:00pm. Please call Theresa Noble at 602-694-2878 for details and to RSVP your spot.
http://www.freshfromthekitchenllc.com/
info@freshfromthekitchenllc.com
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